Last updated: January 2, 2026

1. Introduction

Studio Solena ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our services, visit our studio, or interact with our website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect and process the following categories of personal information:

2.1 Information You Provide Directly

Personal details: name, email address, phone number, date of birth
Payment information: billing address, payment method details (processed securely through our payment providers)
Health information: medical conditions, injuries, fitness levels relevant to Pilates practice
Account information: username, password, preferences
Communications: messages, feedback, and correspondence with us

2.2 Information We Collect Automatically

Website usage data: IP address, browser type, pages visited, time spent on site
Booking patterns: class preferences, attendance history, cancellation patterns
Device information: device type, operating system, mobile device identifiers
Cookies and tracking technologies as detailed in our Cookies Policy

3. How We Use Your Information

We process your personal data for the following purposes based on the legal bases outlined:

Service Provision: Managing bookings, processing payments, providing Pilates instruction (Contract Performance)
Communication: Responding to inquiries, sending booking confirmations, class updates (Contract Performance/Legitimate Interest)
Safety: Ensuring appropriate instruction based on health information provided (Vital Interests/Consent)
Marketing: Sending newsletters, promotional offers, class announcements (Consent)
Business Operations: Improving services, analyzing usage patterns, maintaining records (Legitimate Interest)
Legal Compliance: Meeting regulatory requirements, handling disputes (Legal Obligation)

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following limited circumstances:

Service Providers: Payment processors, booking systems, email marketing platforms (under strict data processing agreements)
Legal Requirements: When required by law, court order, or to protect our rights and safety
Business Transfers: In the event of a merger, sale, or transfer of business assets
Emergency Situations: To protect the vital interests of clients or others

5. Data Security and Retention

We implement appropriate technical and organizational security measures to protect your personal data:

Encrypted data transmission and storage
Access controls and authentication measures
Regular security assessments and updates
Staff training on data protection

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Typically, client records are retained for 7 years after your last interaction with us.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access: Request copies of your personal data
Right of Rectification: Request correction of inaccurate or incomplete data
Right of Erasure: Request deletion of your personal data in certain circumstances
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Request transfer of your data to another service
Right to Object: Object to processing based on legitimate interests or direct marketing
Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise these rights, please contact us at info@studiosolena.co.uk. We will respond within one month of receiving your request.

7. Contact Information

For any questions about this Privacy Policy or to exercise your data protection rights, please contact us:

Email: info@studiosolena.co.uk

Data Protection Officer: Available upon request

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.